“SEO stands for “search engine optimization.” In simple terms, SEO means the process of improving your website to increase its visibility in Google, Microsoft Bing, and other search engines whenever people search for:
Products you sell.
Services you provide.
Information on topics in which you have deep expertise and/or experience.
The better visibility your pages have in search results, the more likely you are to be found and clicked on. Ultimately, the goal of search engine optimization is to help attract website visitors who will become customers, clients or an audience that keeps coming back.”
Contrary to the name, you’re not actually optimizing the search engine, but rather, you’re optimizing your web presence FOR the search engines, making your brand easier to find for the specific audience (customer or client) you’re looking to attract!
There are three key ways to handle SEO:
1) Using key terms. From your company name, website name, and the description of your website, you’ll want to use Key Terms, that is, terms that people use to find your business or service. If I’m looking for a carpenter in Austin, I’m going to search for, “Carpenter, Austin, TX”, so this needs to be included in my website for Austin Best Carpentry.
2) Metadata. Metadata is a set of words and characters that likely don’t appear on your website, but are in the background, where search engines and crawlers look, but most people don’t. This is a great place to add a lot of keywords, and add them in varying tenses and methods, to encourage site visits
3) Making your website search engine friendly. No, your website doesn’t have to buy Google a beer, but it does need to be easily reachable and searchable by search engines so more people find you. As with most algorithms, the more your website is clicked on, the more popular it becomes, the higher up it ranks, and the more often people see it first!
So, make sure your content is written in an SEO friendly way (We can help you with that!) and search for your own website from another browser or computer to see how it looks!
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